• UK Based Support   We are UK based and happy to answer any questions or queries you may have. Have a question? Talk to one of our staff on +44(0)1566 784666 or email sales@arundellarmsshop.co.uk
  • UK Delivery From Just £2.95, Competitive International Rates   Standard UK delivery is just £2.95, 1st class delivery is available for just £3.95. All of our goods are dispatched the next working day via Royal Mail. You can expect your products within 3-7 working days unless otherwise specified. Some of our products may take up to 7 working days but this is specified on the product page and clearly visible prior to ordering. We also offer a next day delivery service which can be selected at checkout.
  • Backed by The Arundell Arms Hotel   The Arundell Arms hotel was opened in 1961 and has been managed by the Fox-Edwards family ever since. The fishing products for this site are hand picked by the hotel's AAPGAI fishing instructors so you can be sure that they are excellent quality and value for money. The Country Gift selection is picked for its quality as well as it's design to be perfect for any home.
  • 30 day refund guarantee   We want you to be happy with your purchase and so if you are not satisfied that the product is as described or is damaged in any way please let us know as soon as possible. We will do our best to replace the item or offer an alternative within 30 days. If no alternative is available or you're still not happy we will refund your offer with no quibbles.
  • Thousands of happy customers   We endeavour to provide an excellent service in all aspects of our business. Since we opened our web store we have served thousands of happy customers. We're sure that our service is excellent but we welcome any comments or suggestions so please do.

Buy country gifts securely
Sort By: Title | Price | Popularity

Exceed Fly Rods

For their Exceed series of fly rods, Scandinavian fishing company Guideline took the best and most beloved models from the previous decade, and then remastered them into the best performing, mid-price range rods in the supplier’s history.

Both the single and double handed rods offer a great choice in terms of length and line weights. Taking advantage of Guideline’s well tested and proven ‘multi-modulus’ concept, each of these fly fishing rods has its own mix of Japanese made carbon sheets, producing subtle tweaks in the materials and tapers for a reliable cast that truly does Exceed expectations, every time.

Exceed Single-handed Fly Fishing Rods

Tapping into our own resources, we evaluated and picked the best and most popular Guideline rod mode

£199.99 details >

Exceed Fly Fishing Rod 12ft 7/8-wt, four-piece

The perfect small double-hander for small to medium rivers. Superb, smooth action.

£259.99 details >

Exceed Fly Fishing Rod 12ft 9in 8/9-wt, four-piece

Simply awesome value for money. A super-smooth double-hander to cover all but the largest rivers.

£279.99 details >