• UK Based Support   We are UK based and happy to answer any questions or queries you may have. Have a question? Talk to one of our staff on +44(0)1566 784666 or email sales@arundellarmsshop.co.uk
  • UK Delivery From Just £2.95, Competitive International Rates   Standard UK delivery is just £2.95, 1st class delivery is available for just £3.95. All of our goods are dispatched the next working day via Royal Mail. You can expect your products within 3-7 working days unless otherwise specified. Some of our products may take up to 7 working days but this is specified on the product page and clearly visible prior to ordering. We also offer a next day delivery service which can be selected at checkout.
  • Backed by The Arundell Arms Hotel   The Arundell Arms hotel was opened in 1961 and has been managed by the Fox-Edwards family ever since. The fishing products for this site are hand picked by the hotel's AAPGAI fishing instructors so you can be sure that they are excellent quality and value for money. The Country Gift selection is picked for its quality as well as it's design to be perfect for any home.
  • 30 day refund guarantee   We want you to be happy with your purchase and so if you are not satisfied that the product is as described or is damaged in any way please let us know as soon as possible. We will do our best to replace the item or offer an alternative within 30 days. If no alternative is available or you're still not happy we will refund your offer with no quibbles.
  • Thousands of happy customers   We endeavour to provide an excellent service in all aspects of our business. Since we opened our web store we have served thousands of happy customers. We're sure that our service is excellent but we welcome any comments or suggestions so please do.

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Guideline are known worldwide for the care taken in the design, development and fine-tuning of their fly rods, reels, lines, clothing, flies and all the accessories an angler could need. A Scandinavian company producing for both professional and skilled amateur fly fishers, believe in the philosophy of “design for fly fishers by fly fishers.”

Guideline’s fly rods were an instant hit when they launched in the UK a few years ago, and the LPXe series of fly rods has become a modern classic. Each rod series undergoes in depth testing at every stage. Their rods combine technology and experience to provide top quality products designed to catch your trophy fish. 

LPXe Fly Rods

LPXE 12ft 7/8-wt four piece

Guideline's new LPXe range of four piece double-handed rods are without doubt the best value fast ac

£415.00 details >

LPXe Fly Fishing Rod 10ft 7wt, four-piece

This rod has a deep, smooth action making it wonderful rod for reservoirs and lakes as well as a great

£329.99 details >

LPXe Fly Fishing Rod 13ft 8/9-wt, four-piece

A superb double-hander for small to medium-sized salmon rivers. We expect that this rod will be just

£429.99 details >

LPXe Fly Fishing Rod 7ft 6in 3wt, four-piece

Perfect for small streams, close-quarter fishing and feisty wild brown trout.

£239.99 details >

LPXe Fly Fishing Rod 8ft 6 in 4-wt, four-piece

The 8ft 6in 4-weight LPXe is the rod of choice for our instructors when targeting wild trout on the rivers.

£249.00 details >

LPXe Fly Fishing Rod 9ft 5wt, four-piece

The award-winning trout rod from Scandinavia's finest rod maker.

£259.00 details >

LPXe Fly Fishing Rod 10ft 8wt, four-piece

Perfect for single-handed salmon fishing, big sea trout and sunk line reservoir work.
Temporarily out of Stock

£299.99 details >

LPXe Fly Fishing Rod 15ft 10/11-wt, four-piece

This rod will handle any matched shooting head with ease, ranging from floating or S6/S7 super sinkers.
Temporarily out of Stock

£449.99 details >

LPXe Fly Fishing Rod 9ft 6-wt, Four-Piece

Crisp, precise and responsive, the 9ft 6-weight LPXe fly rod is the perfect all-rounder for the demanding
Temporarily out of Stock

£269.00 details >

Exceed Fly Rods

Exceed Fly Fishing Rod 12ft 7/8-wt, four-piece

The perfect small double-hander for small to medium rivers. Superb, smooth action.

£259.99 details >

Exceed Fly Fishing Rod 12ft 9in 8/9-wt, four-piece

Simply awesome value for money. A super-smooth double-hander to cover all but the largest rivers.

£279.99 details >

Exceed Single-handed Fly Fishing Rods

Tapping into our own resources, we evaluated and picked the best and most popular Guideline rod mode

£199.99 details >

Fario Fly Rods

Guideline Fario Fly Rod Four-Piece

A premium trout rod that provides a smooth and precise medium-fast action designed for the most demanding

£349.99 details >